OVER VIEW

An editorial campaign designed to inspire global travelers by showcasing Japan’s rich culture, landscapes, food, and local experiences. Created to serve as both a resource and a visual journey.

TRAGET AUDIENCE

The target audience for this campaign consists of two specific groups. Global Travelers Interested in Japan: Adults aged 25–50, primarily from North America, Europe, and Australia. The second group would be Foreign Visitors Already in Japan: Individuals and couples aged 20–45, predominantly tourists on extended vacations or expats newly experiencing Japanese culture.